Rincian Produk
Judul buku:
UNDERSTANDING CROSS-CULTURE FOR BUSINESS AND TOURISM
Sinopsis:
Understanding Cross-Culture for Business and Tourism is a practical textbook designed to help students, professionals, and travellers communicate effectively in today’s globalized and digital world. The book emphasizes the importance of cultural knowledge, intercultural communication skills, and respectful attitudes when interacting with people from diverse cultural backgrounds.
It begins by explaining the concept of culture and key cultural components such as language, religion, values, communication styles, and social norms. The text highlights how cultural differences—whether in greetings, honorifics, dining etiquette, business card exchange, or negotiation styles—affect communication and relationships in both business and tourism settings.
The book also covers essential topics such as verbal and non-verbal communication, the dangers of stereotypes, and the increasing role of digital tools, AI, and global platforms in shaping cross-cultural interactions. Practical examples from around the world illustrate how cultural sensitivity prevents misunderstandings, supports successful business transactions, and enhances meaningful travel experiences.
Another important theme is cultural shock—its stages, emotional impact, and strategies to adapt in unfamiliar environments. By combining theoretical insights with real-life case studies and interactive learning materials, the book equips readers not only with knowledge of other cultures but also with the mindset and adaptability needed to achieve intercultural success.
Overall, this textbook serves as a comprehensive guide for navigating multicultural environments with competence, respect, and confidence.
Penulis:
Noviaty Kresna Darmasetiawan
Singgih Widodo Limantoro
Christina Rahardja
Copy Editor:
Singgih Sugiarto
ISBN:
Jumlah halaman: viii + 111
Tahun: 2026
Penerbit: Direktorat Penerbitan & Publikasi Ilmiah (PPI) Universitas Surabaya